To put into a placement context, Stars Wars the Last Jedi crossed
over into 2018 as the number one Movie at the box office. Jumanji: Welcome to the Jungle, slowly crept in and took
over the number one spot for 3 weeks until February 9th. Which was when Peter Rabbit Debuted, for that
weekend at number 2# and held that spot for three weeks on the global market
after bowing out of theatres after a 13 week run. What is remarkable is it’s a movie that went
under the radar, and besides its small commercial spots it had a rather small
media buzz surrounding it. Now with Avengers Infinity War, just released Peter
Rabbit is ranked the 9th highest grossing film of 2018 thus far.
The original book was published over a hundred years ago by
author Beatrix Potter in 1902, five more books /stories were released between
1904 to 1912, and it grew and continues grow
and become a timeless bestselling children’s book. Growing up myself, I remember being exposed to
the water painted imagery of the stories and of Potter’s characters. So when
watching the movie in theatre it was no surprise to witness a cross-section of ages
attending the movie, representing all generations, grandparents, children,
adults both young and old.
The Peter Rabbit movie represents a star powered Cast of
2017. Voiced by late show host James Corden, who at the time of this films’ release
was saturating the market with his presence. He has done voice work for the
movie Trolls and most recently playing Hi-5 the central sidekick in The Emoji-movie;
he ran his Car-Pool Karaoke specials on
the CBS network and hosted specials like the Tony Awards and the 2018 Grammys. His movie Co-stars where two of the most
sought after women in Hollywood during 2017 – Daisy Ridley (Star Wars) and
Margot Robbie (Suicide Squad), Peter Rabbit’s live Co-stars Rose Bryne (X-Men
First Class) and Domhnall Gleason (General Hux of Star Wars), pulled off a
remarkable on screen performance and are
respected and versatile talents in their own right.
Peter Rabbit and Domhnall Gleason’s Character Jeremy Fisher
can be both viewed as villainous unrepentant, self-serving characters of the
story; or protagonists who eventually find a point in which they need to change
for the better. Peter is child-like unaware of his consequences, but like a
child feels entitlement and as such displays possessiveness. Fisher is a perfectionist, who seeks only
reward for his merits of his vane lifestyle choices. The movie works not to
offend but strike familiar chords to young and old, music is very contemporary and
lyrics have been modified, the sight gags are physical comedy and are on par with the three stooges, but pushes the boundaries
to engage those with short attention spans.
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